Noritz recruits Keyline Sales to bolster its coverage of the Southern California tankless water heater market

Veteran sales agency to call on wholesalers, contractors, builders and engineers, supporting Noritz’s current sales team in the SoCal region.

FOUNTAIN VALLEY, CALIF. (DECEMBER  10, 2019)Noritz America recently announced that Keyline Sales, Inc. (Downey, CA) will help cover the Southern California plumbing and heating market, working in conjunction with the company’s staff sales team in that region.

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Representing the complete Noritz line of residential and commercial tankless water heaters and residential combination boilers, Keyline personnel will serve the entire plumbing and heating chain of distribution, calling on wholesalers, contractors, builders, and inspectors, as well as mechanical and specifying engineers, according to Jason Fleming, Noritz vice president of sales and marketing.

Established in 1974, Keyline Sales is “a well-established leader among independent sales representatives in our industry,” notes Fleming. “They have a special expertise in water heating, having worked with both storage tank and tankless manufacturers over the years. Their in-depth product and application knowledge and their numerous industry relationships will be an outstanding complement to our existing sales team.”

A member of AIM/R, Keyline Sales is led by industry veterans Mike Powers, CPMR, president; and Keith Katz, CFO/vice president of sales. The agency employs more than 20 in California and Nevada; and operates a warehouse, training and office facility in Downey.

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For more information on the full line of Noritz tankless water heating products, visit You can also telephone us at 866.766.7489 or e-mail us at [email protected].

For editorial assistance, contact John O’Reilly at GreenHouse Digital + PR, 28 Kansas Street, Suite 2C, Frankfort, IL 60423; tel.: 815.469.9100; e-mail: [email protected].

NORITZ AMERICA CORPORATION, a subsidiary of Noritz Japan, has corporate offices in Fountain Valley, Calif., and Atlanta, offering a full line of tankless water heaters and high efficiency combination boilers to meet the hot water demands of residential and commercial applications. Noritz supports its products with a national network of skilled representatives and employees who are committed to providing the finest products and services to our communities by helping consumers live in a more comfortable, efficient and healthy lifestyle. For more information on Noritz America and the entire line of Noritz’s ENERGY STAR® tankless water heaters, please call (877) 986-6748 or visit our website at

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Noritz and Keyline Sales teams during a recent training session at the manufacturer’s California headquarters

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