Noritz America Names Water Heater Industry Veteran Eric Ashley to Newly Created Product-Management Post

Sixteen years in the water heater and boiler business, Ashley will oversee Noritz’s continuing efforts to develop new tankless technologies and products.

FOUNTAIN VALLEY, CALIFORNIA (NOVEMBER 28, 2023) – Noritz America, a leader in tankless water heating systems for over seven decades, has announced that Eric Ashley will take over the newly created position of Senior Product Manager, effective December 2023. He will report directly to Akie Kurakata, Vice President of Planning and Strategy.

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According to Executive Vice President-Sales and Marketing Jason Fleming, Ashley’s core mission will be to identify and develop future tankless water heating and boiler products and accessories for Noritz Group companies in North America. “Eric will be looking to maintain our brand’s technological leadership position in a rapidly changing landscape, as the industry responds to the upcoming regulatory changes in product efficiency,” Fleming comments.

Ashley has worked in the boiler and water heater field his entire 16-year professional career. He comes to Noritz from IBC Technologies Inc. USA (Lawnside, NJ ), where he served the past four years in product development. Before that, Ashley worked in marketing and product development at Takagi, A.O. Smith Corporation, and Navien, Inc.

“The creation of this new product development position at Noritz and the recruitment of a seasoned industry veteran like Eric underlines Noritz’s commitment to remaining a leading innovator in tankless water heating and boiler technology in North America,” says Fleming.

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For more information on the full line of Noritz tankless water heating products, visit You can also telephone us at 866.766.7489 or e-mail us at [email protected].

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NORITZ AMERICA CORPORATION, a subsidiary of Noritz Japan, has corporate offices in Fountain Valley, Calif., and Atlanta, offering a full line of tankless water heaters and high-efficiency combination boilers to meet the hot water demands of residential and commercial applications. Noritz supports its products with a national network of skilled representatives and employees committed to providing our communities with the finest products and services by helping consumers live a more comfortable, efficient, and healthy lifestyle. For more information on Noritz America and the entire line of Noritz’s ENERGY STAR® tankless water heaters, please call (877) 986-6748 or visit our website at


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Eric Ashley
Product Manager, Noritz America

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