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Noritz Revamps PROCard Incentive Program with New App To Drive Homeowner Sales Leads to Contractors
The goal: Help contractors raise their marketing profiles among local homeowners, while providing faster installations and service to these customers.
“The power of this new program is in how it allows any contractor — regardless of company size — to build a higher marketing profile in his locale by more aggressively pursuing tankless water heater installation and service work,” explains Jason Fleming, Marketing and Customer Care Manager at Noritz.
Contractors will be able to receive and respond to consumer leads at the PROCard.Noritz.com website, using any digital device: tablets, PCs, Macs and smart phones. But the key aspect of the new program is the new PROCard app that will deliver leads to a contractor’s cell phone more quickly, so that he can, in turn, respond with equal speed — both to Noritz and to the prospective customer.
The revamped program operates as follows:
Each registered installation boosts the contractor’s Power Ranking, which is based on a number of other criteria as well:
A vital component of this new program is, of course, the ready availability of qualified, homeowner sales leads. Noritz currently receives several thousand leads per week through a variety of channels: telephone, e-mails, online chat, advertising, and trade show and home show exhibits. All such leads, regardless of source, will now be routinely processed through a single program: PROCard.
“We cannot predict the precise impact on an individual contractor’s business because of all the variables involved,” says Fleming. “But with the internal changes we have made and our ongoing efforts to drive consumers to our website, the number of leads flowing through our system to contractors should rise substantially.”
Fleming recognizes that the PROCard program’s shift in emphasis from rebates to leads is a bit unusual for the plumbing industry. But numerous conversations and focus-group discussions with Noritz installers in recent years have left him no doubts: “Contractors love and want the rebates, and we certainly understand that,” he says. “But what makes the biggest impact at the top and bottom lines of their businesses is getting more work in the form of more tankless installation and servicing opportunities. The need for good leads in this business is strong and constant.”
For more information on the Noritz PROCard Program, visit http://procard.noritz.com/procard/.
To download the PROCard app for Apple, please visit https://itunes.apple.com/us/app/procard/id1110311645?mt=8.
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NORITZ AMERICA CORPORATION, a subsidiary of Noritz Japan, has corporate offices in Fountain Valley, Calif., and Atlanta, offering a full line of tankless water heaters to meet the hot water demands of residential and commercial applications. Noritz supports its products with a national network of skilled representatives and employees who are committed to providing the finest products and services to our communities by helping consumers live in a more comfortable, efficient and healthy lifestyle.
For more information on Noritz America and the entire line of Noritz’s ENERGY STAR® tankless water heaters, please call (877) 986-6748 or visit our website at www.Noritz.com.
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